Pause Fest Uses Beacon Technology in a Fun and Exciting Way

Beacon technology get’s me really excited. The potential for it’s use by industries and governments worldwide is massive, and continues to grow and evolve at a staggeringly high rate. At last years Pause Fest, beacon technology was used in a “fun and highly relevant way” for attendees to find common ground using a “LinkedIn visualization” experience:…we […]

Read More
Facebook Don't Like Button

Facebook Adding ‘Don’t Like’ Button?

I was reading an article at Mashable about how Facebook software engineers Cheng Zhang and Si Chen said we should “…avoid asking users to take specific actions (like clicking) in posts to avoid negative changes to referral traffic”.As interesting as that suggestion is (to me), there’s also this video where Armand Valdes mentions a potential new Facebook […]

Read More
Achieving Customer Buy-In

Achieving Customer Buy-In

How Green Is My Valley? It’s been said so many times that it sounds like a cliché, “Your customers are the lifeblood of your business.” Cultivate a pool of regular, loyal customers and your business is guaranteed to have a long and prosperous life. But given the sheer volume of prospective customers available to any […]

Read More
Revenge of The Nerds Redux

Revenge of the Nerds Redux

Social Presence In the old days of doing business online, meaning any time prior to 2011, an internet marketer who wanted their website to appear at the top of the search engine results page (SERP) for their niche, simply had to include a few search engine optimization (SEO) techniques in the content of their page, build […]

Read More
im Dini - The lessons of Willie Sutton

The Lessons of Willie Sutton

Newspaper reporters crushed around the famous bank robber Willie Sutton after he was nabbed by police on a snowy day in New York City in February 1952. Responsible for more than $2 million in heists from some of the country’s most prestigious banks, Sutton – also known as “Willie the Actor” and “Slick Willie” – had […]

Read More